Expand Logo

Expand Marketing Group is a full-service marketing agency with an expertise in publicity, promotions, partnerships, sponsorships, field and experiential marketing, media, targeted marketing, digital marketing, and tour marketing. Their mission is to create effective ways of communication to heighten and expand their client's visibility with media and in the communities they serve.

Rooted in entertainment marketing, Expand is an agency that that thinks different, and has successfully been able to translate that expertise to serve clients across a wide variety of categories including entertainment, entertainment venues, actor representation, live touring shows, restaurants, manufacturing, retail, spirits, apparel, non-profits, and automotive dealerships.

The agency is Co-Owned by Dawn Kelley and Nick Thomas, both marketing industry veterans for a variety of major motion picture studios, Broadway touring shows, television networks,  cable television networks, major league sports, game publishers, cultural institutions, fine dining, quick service restaurants, automotive, concerts, events, and a variety of entertainment venues across the country. The duo has worked as a team for almost 25 years and officially started the agency in 2021.

Creating campaigns that drive awareness and sales, the agency builds lasting connections for their client’s properties and become their client’s eyes and ears on the pulse of a market while being able to integrate their brands message in unique, meaningful, and impactful ways.

Years of Experience

With successful launches across North America and Europe and dozens of viral campaigns.

Satisfied Clients

Over half our clients stay with us for longer than a single project.

Excellence Awards

We may be young but our agency has already won 13 Excellence Awards for our work.

Our Process

We strive to make your story compelling.

Our process is well structured and completely transparent. You always know what's happening and you're always involved.

Step 01


You know your brand best and the first step is to learn from you and do our research.

Step 02


This is where we chalk out the parameters of the project and brainstorm.

Step 03


Finally, we get down to actually creating. Typically, there are several iterations before the final version.

Our Team

Meet the squad

Jack, Karina, and Alexis founded Makeshift in 2016. They come with over two decades of combined experience in advertising, marketing, and storytelling.

Jack Caden


Karina F

Creative Director

Alexis Hall



Hear from happy clients

Don't just trust our word! See what a recent partner has to say about working with us.
“Expand Media Group did such a great job on the campaign film for our Fall-Winter 2021 Wedding Collection, we can't wait to work with them again!”
Joe Elia
VP Marketing at Cherry
"We loved working with Expand and hope this is the start of a long relationship."
Adam Feldman
CEO, Valley Fresh
"Expand's attention to detail was fantastic. They thought of absolutely everything!"
Kelly Hart
Project Lead, Right Choice
"Everyone's raving about the new logo Expand created for us and it's already getting so much traction online!"
Alexa Bless
Sr. Marketing Manager, Crescent